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WORK EXPERIENCE
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1/2008 - Present
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Washington, DC
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Marketing Consultant, Flashing12, LLC
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- Created company's corporate identity and brand
- Designed and oversaw the creation of all marketing collateral
- Assisted with creating copy for company's mission statement, profile, and website
- Performed ongoing prospecting for new clients and generation of RFPs
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12/2006 - 12/2007
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Washington, DC
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Director of Marketing, Tenacity Group
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- Led marketing department in a rapidly growing real estate development firm
- Headed companywide identity and rebranding campaign; managed and directed design agency's efforts in developing new marketing collateral
- Redesigned company website, improved site usability, aesthetics and content
- Created and managed print and online marketing campaigns
- Set up companywide strategic marketing best practices guide
- Worked with a PR firm to generate and maintain positive exposure, brand image and recognition
- Researched and deployed innovative ways to advertise and promote the organization through modern media channels, unique sponsorships, and event marketing
- Oversaw a staff of freelance graphic designers and PR professionals
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5/2005 - 10/2006
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New York, New York
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Marketing Coordinator, Association of Computing Machinery
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- Planned and executed large print and electronic direct mail campaigns; oversaw post campaign follow-up
- Gathered and analyzed response data to determine the success of direct marketing campaigns; made recommendations for improving campaign effectiveness based on feedback and statistical analysis
- Led ACM's branding and awareness program alongside the Marketing Manager; collaborated with a design firm to create company's style guide
- Conducted contract negotiations for media buying
- Developed promotional materials and company literature from start to finish for ACM's 80,000+ members and prospects
- Directed designers in executing advertising campaigns
- Attended national conferences/trade shows to promote the organization and communicate with its members
- Collaborated with in-house web designers to continuously improve ACM's web content
- Supplied cost projections for campaign budgets
- Retained and managed vendor relationships
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8/2003 - 5/2005
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New York, New York
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Administrator, Global Corporate Governance Research Center, The Conference Board
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- Assisted two department Directors and several consultants with a range of marketing tasks such as direct mailing and email marketing campaigns
- Coordinated meetings and working groups by reserving venues and keeping close contacts with attendees and speakers, which included Directors, CEO's, Corporate Secretaries and General Counsel of Fortune 500 companies
- Drafted and handled high-level correspondence
- Created and updated MS PowerPoint slide presentations
- Managed center membership invoicing and tracking of payment
- Organized and tracked marketing contacts through various applications such as MS Excel, MS Access and STARS
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